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DPD Ireland launches DPD Food

DPD Ireland expanding into food delivery

DPD Ireland taps into appetite for online grocery shopping, by expanded logistics facility in Athlone. DPD’s warehouse now provides over 5,000 pallet spaces and includes two additional units space for frozen and chilled products and all product is batch managed through our warehouse management system.

DPD Ireland is spending €500,000 on an expansion into the food delivery business and added chilled and frozen storage at its newly expanded facility in Athlone. With the logistics facility located directly next door to the parcel sortation hub, orders picked and packed today are transferred immediately into the distribution network for delivery next working day within Ireland.

DPD’s systems connect directly with shippers’ order management software and allow all deliveries to be tracked.

 

Exact hour

Gavin Warwick, DPD Ireland’s General Manager Logistics, explains that the main challenge facing suppliers is ensuring delivery within strict time limits to ensure freshness and quality.

He points out that the company’s system provides consumers with the exact hour of delivery and offers them the choice of having their food delivered to a neighbour or safe place if necessary.

 

High potential

“Food logistics and delivery in Ireland has enormous potential,” Mr Warwick says.

According to State food marketing agency Bord Bia, online grocery shopping in the Republic is worth €170 million a year.

DPD believes that this indicates that the market is still relatively underdeveloped as it represents just 1.2 per cent of overall sales. The figure is expected to hit 4.5 per cent by 2021.

 

Online sales

A recent Institute of Grocery Distribution report predicted that online sales would increase by 68 per cent between 2016 and 2021.

From 2016 e-shopper barometer study, we know that Ireland has a medium level of Internet penetration (81%) vs. the other Western countries, but nearly two thirds of them regularly buy online (51% overall, 63% of Irish Internet users). Grocery is in the Top 10 of the types of goods purchased online[1].

DPD has recruited two health food specialists, Pow-Cow.com and Amazonia.organic, as customers of its new division.

 

Pow-Cow makes frozen yoghurt from Irish milk. Amazonia offers organic and fair-trade food from South America.

[1] DPDgroup 2016 e-shopper barometer

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